This can be achieved by adding a few popular links and a search bar. You may also want to make it easier for users to navigate to pages they are looking for and your website. Make sure the page follows your brand standards for the best experience. This is vital as it allows you to inform your users that they are in the right place.

Precisely, Google Analytics guide you in directing all users who are activating the PPC ad 404 redirect errors.

This is particularly helpful if you have a PPC ad that directs traffic to a predetermined landing page. This way, you will determine the impact each error has on your users.

Use Google Analytics to monitor the quantity of 404 errors on your page.

That way, you will discover where the 404 redirects are happening, and this will allow you to start fixing your website errors. Through the console, you will be able to see where Google crawls a site error.

Use Google Search Console to monitor crawl errors.

If you are a starter, do the following for your website to initiate a 404 redirect correctly. Of course, your visitors don't like seeing a 404 page, so you don't want any links pointing to pages that no longer exist. URLs with a 404 status code will normally be removed from Google's index, so showing a 404 page can help remove unwanted URLs from Google. If a page is removed, and not coming back, it's fine to show your visitors that the page is gone. Let's dive deeper.Ī 404 isn't always a bad thing. In this piece, we go over the basics of 404s and how to fix them when they occur. Having a deeper understanding of error codes helps you with all your SEO efforts. HTTP status codes are standard across browsers and servers.

The page has been removed and no longer existsĪ 404 error is the standardized HTTP status codes which are three-digits codes and range from 100 to 500s.

No redirect has been set up to send users to the new page.

A page has been moved to a new URL, and the old URL no longer works.

In other words, when this error is shown, it means the page you are looking for cannot be found.

Here's an example of a 404 error:Įxample of a 404 page with better user experience (yes, that's us): A 404 error is a common error that displays when a browser is able to communicate with a given server, but the server was unsuccessful in finding what was requested.